Mobile marketing is making use of mobile phones, PDAs, and other mobile devices with phone or internet connectivity to spread information or generate sales by targeting key customers and buyers. It is a way for companies to make their customers aware of their products, promotional offers, and other services that they can make use of thru the use of their mobile phones and other gadgets. Mobile marketing is like advertising on billboards but is more direct and accessible to most consumers.

There are several kinds of mobile marketing such as marketing via SMS, via MMS, via in-game mobile such as PSP consoles, or mobile web marketing. Other non-traditional mobile marketing would be via Bluetooth technology or via Infrared. There are hundreds of mobile marketing companies that offer IT services for other companies who would like to get involved in this kind of marketing strategy.  Sumotext.com offers Text-2-Join solutions or Text-4-Info solutions, which are short code SMS alerts sent to customers whose numbers were taken from a mailing list or customer list, which are taken from online records. Other companies that offer SMS marketing are as follows:
Mobile marketing campaigns consist of announcements, promo codes (for customers to use to get discounts just by presenting the SMS message on their phone to the store personnel), promo downloads (where customers have a chance to win raffle prizes), and other ways where the company can involve their prospective customers.  When using SMS marketing or other mobile marketing strategies, it is also important to consider the location of the customer, their occupation, the personality or profile of the target customers, and why they need to use their mobile devices in order to tailor-fit the marketing campaign to their needs and interest.  Mobile marketing is probably the fastest way to reach people especially during these times when mobile phones and other devices are ways to get things done more quickly even when on the go.